If there's nothing, it's a good bet the service is doing the job for you.īut this isn't always the case, and any image file you personally share with someone by direct transfer will definitely still have its metadata. An easy way to check is to re-download a posted image and see if any metadata is still embedded. Some image-sharing services and messenger apps remove metadata when you post a photo, but that's not always the case. They can even automatically create albums based on this information – if you spent a few weeks ambling around Europe in 2019, it's easy for an algorithm to identify your holiday and label it as such. Many photos and videos can store the exact GPS coordinates of where they were taken. For example, Google Photos and Apple Photos let you sort or search your library by date/time and location. Some are for what developers call quality of life (QOL) improvements that enhance the user experience. Some information about the photo or video such as device make and model, shutter settings and editing software can help other people improve their own skills by finding images or videos they like and studying what went into creating them.ĭate, time and GPS coordinates have a number of uses. The 'why' of metadata's existence is more complicated.
The good news is it's pretty easy to remove metadata from your photos and videos, and you can prevent the location aspects from being captured in the first place.
It also slightly increases the size of your files, taking up more storage space and making them load more slowly. This material is called metadata, and can lead to you sharing information you'd rather keep private. Did you know your digital photos and videos contain easily-accessible information? It can be innocuous, such as the app you used to edit it, or more sensitive, such as the exact location it was taken.
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